Privacy Policy

1. Information We Collect

1.1 Personal Information

We may collect several types of information from and about users of our website, including:

• Contact information (such as name, email address, mailing address, and phone number)
• Account information (such as username and password)
• Transaction information (such as payment details, purchase history, and shipping information)
• Profile information (such as preferences, product interests, and demographic information)
• Communications (such as customer service inquiries and survey responses)

1.2 Usage Information

We may automatically collect certain information about your equipment, browsing actions, and patterns when you interact with our website, including:

• Log information (such as IP address, browser type, operating system, referring pages, and access times)
• Device information (such as device identifiers, location information, and mobile network information)
• Usage data (such as traffic data, communication data, and the resources that you access and use on the website)
• Cookies and similar technologies (as described in our Cookie Policy)

2. How We Collect Information

2.1 Direct Collection

We collect information directly from you when you:

• Register for an account
• Place an order
• Subscribe to a newsletter
• Fill out a form
• Participate in a survey or promotion
• Contact customer service

2.2 Automated Collection

We use cookies, web beacons, and other automated technologies to collect information about your equipment and browsing activities. These technologies help us improve our website and deliver a better and more personalized service.

2.3 Third-Party Sources

We may receive information about you from third parties, such as business partners, service providers, and social media platforms. This includes information you provide when you link your account on our website with a social media platform.

3. How We Use Your Information

We may use the information we collect about you for various purposes, including to:

• Provide, maintain, and improve our website and services
• Process transactions and send related information, including confirmations and invoices
• Send administrative information, such as updates to our terms, conditions, and policies
• Respond to your comments, questions, and requests
• Communicate with you about products, services, offers, promotions, and events
• Monitor and analyze trends, usage, and activities in connection with our website
• Detect, investigate, and prevent fraudulent transactions and other illegal activities
• Personalize your website experience
• Improve our marketing and promotional efforts

4. How We Share Your Information

We may share your personal information with the following categories of recipients:

4.1 Service Providers

We may share your information with third-party service providers who perform services on our behalf, such as payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance.

4.2 Business Partners

We may share your information with business partners to offer you certain products, services, or promotions.

4.3 Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).

4.4 Business Transfers

We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.

4.5 With Your Consent

We may share your information with third parties when we have your consent to do so.

5. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information, including:

5.1 Access and Update

You can access and update certain information about your account by logging into your account settings.

5.2 Data Subject Rights

You may have the right to:

• Access and receive a copy of the personal data we hold about you
• Rectify any personal data that is inaccurate or incomplete
• Request the deletion of your personal data
• Restrict or object to the processing of your personal data
• Receive your personal data in a structured, commonly used, and machine-readable format
• Withdraw your consent at any time where we relied on your consent to process your personal data

To exercise these rights, please contact us using the details provided in the "Contact Us" section below.

5.3 Marketing Communications

You can opt out of receiving promotional communications from us by following the instructions in those communications or by contacting us. If you opt out, we may still send you non-promotional communications, such as those about your account or our ongoing business relations.

5.4 Cookies and Similar Technologies

Most web browsers are set to accept cookies by default. You can usually choose to set your browser to remove or reject cookies. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of our website.

6. Data Security

We have implemented appropriate technical and organizational measures to protect the security of your personal information. However, please note that no method of transmission over the Internet or method of electronic storage is 100% secure.

We take reasonable precautions to protect your information from loss, theft, misuse, unauthorized access, disclosure, alteration, and destruction. However, we cannot guarantee the absolute security of your personal information.

7. Data Retention

We will retain your personal information only for as long as necessary to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure, the purposes for which we process the personal information, and whether we can achieve those purposes through other means.

8. International Data Transfers

Your information may be transferred to, and maintained on, computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those in your jurisdiction.

If you are located outside Sweden and choose to provide information to us, please note that we transfer the information, including personal information, to Sweden and process it there.

Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

9. Children's Privacy

Our website is not intended for children under the age of 16. We do not knowingly collect personal information from children under 16. If you are a parent or guardian and you believe your child has provided us with personal information, please contact us so that we can delete the information.

10. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

11. Contact Us

If you have any questions about this Privacy Policy, please contact us: